Soma Datta
Soma Datta
  • Видео 42
  • Просмотров 1 958 626
Marketing Mix: Online Promotions
By 2017, online promotion spending is expected to reach $83 billion. What are online promotions? How do they differ from their offline counterparts? How do I choose the right mix? Get answers to these questions and more in the video.
Resource: CAN-SPAM act
www.sba.gov/blogs/do-your-email-marketing-activities-comply-law
Просмотров: 5 298

Видео

Marketing Mix: Promotion Strategy 3 of 3
Просмотров 16 тыс.8 лет назад
In the third and final video in the Promotion Mix - a vital "P" in the 4Ps, you'll match pull and push strategies to marketing strategies, take a deeper dive into publicity, and try your hand at identifying pull and push strategies from case studies. Promotions part 1 - Definitions: ruclips.net/video/3PapTssr1Sc/видео.html Promotions part 2 - Introduction: ruclips.net/video/FT2mJBbU-wE/видео.html
Marketing Mix: Promotion Strategy part 2
Просмотров 33 тыс.8 лет назад
Now that you have a basic understanding of the definition of promotions from video one, it's time to dig into the strategies and tools in the promotion "P" of the 4Ps of marketing. * What are push and pull strategies? * What tools fall under each promotional strategy? * When do you use the push and pull tools? ...and more. Watch the first video here: bit.ly/1QYSEor
Marketing Mix: Promotion Strategy part 1
Просмотров 81 тыс.8 лет назад
Part 1 of the 3 video series on promotion in the marketing mix presents definitions and cautions. What is NOT promotions and what is? Why shouldn't you use promotions like duct tape? What's in the other videos?
Marketing Mix: Product Strategy
Просмотров 38 тыс.8 лет назад
Product in the marketing mix or Product Marketing? Learn the difference and more in this video to build your marketing skills. * Differentiate between product and product marketing * Redefine product for the modern economy * Explain the components of product decisions * Make a case for leading with benefits * Identify the reasons products fail * Summarize support of quality product intros Watch...
3 Networking Myths Holding You Back
Просмотров 3548 лет назад
Are you avoiding networking? If so, it might be because you're telling yourself these three myths. Discover what they are and let's bust them. Grow personally and professionally with successful networking. Learn more about networking follow-up: igsmgmt.com/somas-books
Employers want candidates who listen well
Просмотров 4098 лет назад
This one skill can set you apart in the job market. Do you know how to listen well? In this video I discuss what active listening is, why it's so important to employers, and how to improve your listening skills. If you want to stand apart as an ideal job candidate, learn to listen.
Welcome trailer
Просмотров 7 тыс.9 лет назад
Learn about business, communication, education, and so much more.
To succeed in business - know your stuff - do your research
Просмотров 6369 лет назад
Information literacy in business means evaluating and using research to build your professional credibility, uncover opportunities, and strengthen your expertise. How? Watch this video.
How to Compare and Contrast
Просмотров 3,4 тыс.9 лет назад
This short video uses a visual organizer called a double bubble map to compare and contrast two ideas in preparation for writing a paper/essay. Using an organizer such as this to outline your thoughts is the first step before jumping into the drafting stage.
4 Functions of Management: Leadership and Power
Просмотров 6 тыс.9 лет назад
Explore some basic leadership theories and the bases of power used in leadership. Topics include a review of behavioral theory. Situational theory, including Path-Goal theory, Transformational, Servant, and Level 5 leadership. We review the 5 traditional sources of power and one more derived from servant leadership.
Value Chain Analysis Explained
Просмотров 240 тыс.10 лет назад
Michael Porter's Value Chain Analysis can get complicated; particularly when applying the concept to services businesses. Watch this video for a straightforward 3-step process that can help you enhance your customer's value.
Resources to Capabilities to Competencies
Просмотров 59 тыс.10 лет назад
Before you perform your SWOT analysis as part of your strategic planning process, can you distinguish between your resources, capabilities, and competencies? Watch this video for a quick explanation.
Porter's Five Forces: A Summary and Review
Просмотров 102 тыс.10 лет назад
Porter's Five Forces is thrown around in business speak quite regularly. What is it and how do you use it to analyze your competitive environment?
External Scanning and Analysis
Просмотров 22 тыс.10 лет назад
External Scanning and Analysis
4 Functions of Management: Planning with Vision
Просмотров 2,4 тыс.10 лет назад
4 Functions of Management: Planning with Vision
4 Functions of Management: Strategic Planning and Google Maps
Просмотров 3,5 тыс.10 лет назад
4 Functions of Management: Strategic Planning and Google Maps
Graduation address by Soma D. Jurgensen for Rasmussen College 2013
Просмотров 29410 лет назад
Graduation address by Soma D. Jurgensen for Rasmussen College 2013
Presentation Demo
Просмотров 3,7 тыс.11 лет назад
Presentation Demo
How to Segment your Market
Просмотров 64 тыс.11 лет назад
How to Segment your Market
Introductory Human Resource Concepts
Просмотров 300 тыс.11 лет назад
Introductory Human Resource Concepts
Marketing Plan: How to Get Started
Просмотров 422 тыс.11 лет назад
Marketing Plan: How to Get Started
Solution Statements that Persuade
Просмотров 2,3 тыс.11 лет назад
Solution Statements that Persuade
Acing the Job Interview
Просмотров 1,9 тыс.11 лет назад
Acing the Job Interview
Conduct a Successful Job Interview
Просмотров 10 тыс.11 лет назад
Conduct a Successful Job Interview
Mastering the Skill of Summary Writing
Просмотров 98 тыс.11 лет назад
Mastering the Skill of Summary Writing
Why You Should Learn to Write in Business Classes
Просмотров 1,1 тыс.11 лет назад
Why You Should Learn to Write in Business Classes
Facts, opinions, assumptions, biases
Просмотров 31 тыс.12 лет назад
Facts, opinions, assumptions, biases
Build your case in writing
Просмотров 1,3 тыс.12 лет назад
Build your case in writing
Anatomy of a Proposal
Просмотров 24 тыс.12 лет назад
Anatomy of a Proposal

Комментарии

  • @abhyunnati8589
    @abhyunnati8589 Месяц назад

    Very nice lecture

  • @sirenabeckford9042
    @sirenabeckford9042 6 месяцев назад

    I haved watched

  • @sirenabeckford9042
    @sirenabeckford9042 6 месяцев назад

    I have watched

  • @sirenabeckford9042
    @sirenabeckford9042 6 месяцев назад

    I haved watched

  • @sirenabeckford9042
    @sirenabeckford9042 6 месяцев назад

    I have watched

  • @habitamuyisahk7275
    @habitamuyisahk7275 8 месяцев назад

    Please help me same question have about

  • @Unknown-rq8rm
    @Unknown-rq8rm Год назад

    good information

  • @madaridigital
    @madaridigital Год назад

    જય હો.

  • @AmeenSeytu
    @AmeenSeytu Год назад

    Thank you Soma

  • @carmencitafetalino6318
    @carmencitafetalino6318 Год назад

    Great m

  • @Potencyfunction
    @Potencyfunction Год назад

    Rethorichal question...Why is called VALUE chain and not direct Margin and Profitability? ...

  • @AbdulQadir-gf5nv
    @AbdulQadir-gf5nv Год назад

    Excellent info 👍🏼

  • @NutriTalkInspiration
    @NutriTalkInspiration Год назад

    I have been searching for months for someone that could make segmentation clear and relatable to sales, and I finally found the person. Thank you! 😃

  • @lebolebza3075
    @lebolebza3075 Год назад

    Yes it's a good iidea

  • @danieljellers
    @danieljellers Год назад

    Soma, you have stated everything with language clarity and conceptual lucidity. Thank you!

  • @riyusyugaming1533
    @riyusyugaming1533 Год назад

    Start with an introduction Focus each paragraph on one idea at a time Transition between paragraphs End with a conclusion

  • @jonatasmedeiros8915
    @jonatasmedeiros8915 Год назад

    Very good and simple explanation, thank you for this clear a easy to understand analisys

  • @ainaalharthy7616
    @ainaalharthy7616 Год назад

    Thank u so much !

  • @KeyserTheRedBeard
    @KeyserTheRedBeard 2 года назад

    really good upload Soma Datta. I crushed the thumbs up on your video. Keep on up the terrific work.

  • @nitinsuryawanshi9921
    @nitinsuryawanshi9921 2 года назад

    Hello mam

  • @EverythingHR
    @EverythingHR 2 года назад

    People are the heart and soul of any business. You can have all the brilliant ideas in the world, but without the right people to execute them, they're nothing more than pipe dreams.

  • @ZiggyLu-og3zp
    @ZiggyLu-og3zp 2 года назад

    These are very helpful. Thank you.

  • @nsohmaxwell4553
    @nsohmaxwell4553 2 года назад

    Thank you very much. This is really helpful

  • @themastersclay5579
    @themastersclay5579 2 года назад

    This is so good! I am embedding this in my course. Thank you!

  • @aymaneelhoudaigui
    @aymaneelhoudaigui 2 года назад

    Thank you Soma

  • @spencerscholnick
    @spencerscholnick 2 года назад

    9 years later and this video hits harder than ever

  • @anushaohri3708
    @anushaohri3708 2 года назад

    Hi! Is a campaign a part of promotional strategies ?

  • @TrueMarsh
    @TrueMarsh 2 года назад

    More than a decade later and this video is still helping people like me. Informative and concise, exactly what I needed, thank you!

  • @SerapioSergiovich
    @SerapioSergiovich 2 года назад

    Excellent piece together with quite fine photos. Web promotion grows constantly.

  • @proactwin
    @proactwin 2 года назад

    Soma it was very clear ,useful wishing all the best in life

  • @nikitajohnson9757
    @nikitajohnson9757 3 года назад

    I think your lecture was extremely exhilarating and I was glued to the screen...It actually gave great insight for me to conduct my Theory of Knowledge class for my 11 graders and I really appreciate your way of interpretation and explanation...Thank you. By the way, I'm from Kolkata too :)

  • @SanjayKapoorDelhi
    @SanjayKapoorDelhi 3 года назад

    Very well explained. Thank you. I could not find the slide deck on the above weblink. Have you changed the location?

    • @somadatta3200
      @somadatta3200 3 года назад

      Hi, Sanjay. Not purposefully. Let me look into and I’ll get back to you.

  • @jesustrejo6797
    @jesustrejo6797 3 года назад

    THANK YOU so much, this cleared my mind and I was able to put my school project proposal together

  • @janemarcus339
    @janemarcus339 3 года назад

    On myeasypaper all the papers are unique and professionally done. Writers respond quickly, support is also attentive.

  • @lindamshumpela8953
    @lindamshumpela8953 3 года назад

    Thank you very much Soma video will help me to finish the assignment

  • @stephenkeen5737
    @stephenkeen5737 3 года назад

    By the way, these videos are awesome. Thanks.

  • @stephenkeen5737
    @stephenkeen5737 3 года назад

    Where is the final video on Conclusions? :o

  • @meizhang8522
    @meizhang8522 3 года назад

    Great video!

  • @semiradilumrajapaksha7694
    @semiradilumrajapaksha7694 3 года назад

    Thank you very much ❤️

  • @mhzqmr
    @mhzqmr 3 года назад

    Thanks 🙏🏻

  • @chambitron
    @chambitron 3 года назад

    Lovely

  • @markobosnjak2077
    @markobosnjak2077 3 года назад

    Great video! What are your sources?

  • @tracysample6942
    @tracysample6942 3 года назад

    Really good explanation of the difference between psychographic and behavioral. I have a much clearer understanding after watching this video. Thank you!

  • @Abhinash1993
    @Abhinash1993 3 года назад

    what technology development refers to restaurant?

  • @photoshootimagetvstudio8044
    @photoshootimagetvstudio8044 3 года назад

    Absolutely Right

  • @calebarmandofigueroa1194
    @calebarmandofigueroa1194 3 года назад

    Thanks for the video, it is really helpful. However, I think it would be even better if you had continued giving examples as you did in the introduction paragraph.

  • @murtadaabuzaid6321
    @murtadaabuzaid6321 3 года назад

    Good one. Thanks

  • @zappulmo
    @zappulmo 3 года назад

    Thank you, I found it very helpful

  • @jamiebout3833
    @jamiebout3833 3 года назад

    Wow, you're a really good speaker. It was easy to listen to and understand!

  • @musical-chick-134
    @musical-chick-134 3 года назад

    Thank you! About to start a marketing project, and the task seems far less daunting, now.