![Soma Datta](/img/default-banner.jpg)
- Видео 42
- Просмотров 1 958 626
Soma Datta
Добавлен 11 фев 2011
Welcome to my RUclips Channel. I'll tell you a little about myself. From 2006 to 2015 I worked for Rasmussen College, first as a full time instructor then as chair for the School of Business in MN and ND. I've continued by love of business education as owner and founder of Intentional Growth Strategies, strategic content development company providing information products, learning design, and training. I will continue to post here as I believe it's important to support business education in the community.
The requisite resume line: Soma D. Jurgensen has worked for over 10 years in marketing, promotions, PR, sales, and management for a variety of local and international companies in the Twin Cities. Most recently, Soma served as the State Program Coordinator for the School of Business at Rasmussen College overseeing program growth at 10 campuses in MN and ND.
The requisite resume line: Soma D. Jurgensen has worked for over 10 years in marketing, promotions, PR, sales, and management for a variety of local and international companies in the Twin Cities. Most recently, Soma served as the State Program Coordinator for the School of Business at Rasmussen College overseeing program growth at 10 campuses in MN and ND.
Marketing Mix: Online Promotions
By 2017, online promotion spending is expected to reach $83 billion. What are online promotions? How do they differ from their offline counterparts? How do I choose the right mix? Get answers to these questions and more in the video.
Resource: CAN-SPAM act
www.sba.gov/blogs/do-your-email-marketing-activities-comply-law
Resource: CAN-SPAM act
www.sba.gov/blogs/do-your-email-marketing-activities-comply-law
Просмотров: 5 298
Видео
Marketing Mix: Promotion Strategy 3 of 3
Просмотров 16 тыс.8 лет назад
In the third and final video in the Promotion Mix - a vital "P" in the 4Ps, you'll match pull and push strategies to marketing strategies, take a deeper dive into publicity, and try your hand at identifying pull and push strategies from case studies. Promotions part 1 - Definitions: ruclips.net/video/3PapTssr1Sc/видео.html Promotions part 2 - Introduction: ruclips.net/video/FT2mJBbU-wE/видео.html
Marketing Mix: Promotion Strategy part 2
Просмотров 33 тыс.8 лет назад
Now that you have a basic understanding of the definition of promotions from video one, it's time to dig into the strategies and tools in the promotion "P" of the 4Ps of marketing. * What are push and pull strategies? * What tools fall under each promotional strategy? * When do you use the push and pull tools? ...and more. Watch the first video here: bit.ly/1QYSEor
Marketing Mix: Promotion Strategy part 1
Просмотров 81 тыс.8 лет назад
Part 1 of the 3 video series on promotion in the marketing mix presents definitions and cautions. What is NOT promotions and what is? Why shouldn't you use promotions like duct tape? What's in the other videos?
Marketing Mix: Product Strategy
Просмотров 38 тыс.8 лет назад
Product in the marketing mix or Product Marketing? Learn the difference and more in this video to build your marketing skills. * Differentiate between product and product marketing * Redefine product for the modern economy * Explain the components of product decisions * Make a case for leading with benefits * Identify the reasons products fail * Summarize support of quality product intros Watch...
3 Networking Myths Holding You Back
Просмотров 3548 лет назад
Are you avoiding networking? If so, it might be because you're telling yourself these three myths. Discover what they are and let's bust them. Grow personally and professionally with successful networking. Learn more about networking follow-up: igsmgmt.com/somas-books
Employers want candidates who listen well
Просмотров 4098 лет назад
This one skill can set you apart in the job market. Do you know how to listen well? In this video I discuss what active listening is, why it's so important to employers, and how to improve your listening skills. If you want to stand apart as an ideal job candidate, learn to listen.
Welcome trailer
Просмотров 7 тыс.9 лет назад
Learn about business, communication, education, and so much more.
To succeed in business - know your stuff - do your research
Просмотров 6369 лет назад
Information literacy in business means evaluating and using research to build your professional credibility, uncover opportunities, and strengthen your expertise. How? Watch this video.
How to Compare and Contrast
Просмотров 3,4 тыс.9 лет назад
This short video uses a visual organizer called a double bubble map to compare and contrast two ideas in preparation for writing a paper/essay. Using an organizer such as this to outline your thoughts is the first step before jumping into the drafting stage.
4 Functions of Management: Leadership and Power
Просмотров 6 тыс.9 лет назад
Explore some basic leadership theories and the bases of power used in leadership. Topics include a review of behavioral theory. Situational theory, including Path-Goal theory, Transformational, Servant, and Level 5 leadership. We review the 5 traditional sources of power and one more derived from servant leadership.
Value Chain Analysis Explained
Просмотров 240 тыс.10 лет назад
Michael Porter's Value Chain Analysis can get complicated; particularly when applying the concept to services businesses. Watch this video for a straightforward 3-step process that can help you enhance your customer's value.
Resources to Capabilities to Competencies
Просмотров 59 тыс.10 лет назад
Before you perform your SWOT analysis as part of your strategic planning process, can you distinguish between your resources, capabilities, and competencies? Watch this video for a quick explanation.
Porter's Five Forces: A Summary and Review
Просмотров 102 тыс.10 лет назад
Porter's Five Forces is thrown around in business speak quite regularly. What is it and how do you use it to analyze your competitive environment?
4 Functions of Management: Planning with Vision
Просмотров 2,4 тыс.10 лет назад
4 Functions of Management: Planning with Vision
4 Functions of Management: Strategic Planning and Google Maps
Просмотров 3,5 тыс.10 лет назад
4 Functions of Management: Strategic Planning and Google Maps
Graduation address by Soma D. Jurgensen for Rasmussen College 2013
Просмотров 29410 лет назад
Graduation address by Soma D. Jurgensen for Rasmussen College 2013
Introductory Human Resource Concepts
Просмотров 300 тыс.11 лет назад
Introductory Human Resource Concepts
Mastering the Skill of Summary Writing
Просмотров 98 тыс.11 лет назад
Mastering the Skill of Summary Writing
Why You Should Learn to Write in Business Classes
Просмотров 1,1 тыс.11 лет назад
Why You Should Learn to Write in Business Classes
Facts, opinions, assumptions, biases
Просмотров 31 тыс.12 лет назад
Facts, opinions, assumptions, biases
Very nice lecture
I haved watched
I have watched
I haved watched
I have watched
Please help me same question have about
good information
જય હો.
Thank you Soma
Great m
Rethorichal question...Why is called VALUE chain and not direct Margin and Profitability? ...
Excellent info 👍🏼
I have been searching for months for someone that could make segmentation clear and relatable to sales, and I finally found the person. Thank you! 😃
Yes it's a good iidea
Soma, you have stated everything with language clarity and conceptual lucidity. Thank you!
Start with an introduction Focus each paragraph on one idea at a time Transition between paragraphs End with a conclusion
Very good and simple explanation, thank you for this clear a easy to understand analisys
Thank u so much !
really good upload Soma Datta. I crushed the thumbs up on your video. Keep on up the terrific work.
Hello mam
People are the heart and soul of any business. You can have all the brilliant ideas in the world, but without the right people to execute them, they're nothing more than pipe dreams.
These are very helpful. Thank you.
Thank you very much. This is really helpful
This is so good! I am embedding this in my course. Thank you!
Thank you Soma
9 years later and this video hits harder than ever
Hi! Is a campaign a part of promotional strategies ?
More than a decade later and this video is still helping people like me. Informative and concise, exactly what I needed, thank you!
Excellent piece together with quite fine photos. Web promotion grows constantly.
Soma it was very clear ,useful wishing all the best in life
I think your lecture was extremely exhilarating and I was glued to the screen...It actually gave great insight for me to conduct my Theory of Knowledge class for my 11 graders and I really appreciate your way of interpretation and explanation...Thank you. By the way, I'm from Kolkata too :)
Very well explained. Thank you. I could not find the slide deck on the above weblink. Have you changed the location?
Hi, Sanjay. Not purposefully. Let me look into and I’ll get back to you.
THANK YOU so much, this cleared my mind and I was able to put my school project proposal together
You’re welcome!
On myeasypaper all the papers are unique and professionally done. Writers respond quickly, support is also attentive.
Thank you very much Soma video will help me to finish the assignment
By the way, these videos are awesome. Thanks.
Where is the final video on Conclusions? :o
Great video!
Thank you very much ❤️
Thanks 🙏🏻
Lovely
Great video! What are your sources?
Really good explanation of the difference between psychographic and behavioral. I have a much clearer understanding after watching this video. Thank you!
what technology development refers to restaurant?
Absolutely Right
Thanks for the video, it is really helpful. However, I think it would be even better if you had continued giving examples as you did in the introduction paragraph.
Good one. Thanks
Thank you, I found it very helpful
Wow, you're a really good speaker. It was easy to listen to and understand!
Thank you! About to start a marketing project, and the task seems far less daunting, now.